These Were the 10 Most Popular Luxury Vehicles in America in 2025

New cars have gotten expensive regardless of the badge on their hood, but there is still a distinction between the bestselling mainstream models and the market for luxury vehicles. After rounding up the bestselling vehicles overall and the bestselling electric vehicles, we decided to rank the bestselling luxury vehicles to see which upscale marques moved the most metal in 2025. This list includes vehicles that we categorize in luxury segments, and you probably won't find it surprising that they're all crossovers.10Buick Envision: 41,924 units soldThough Buick isn't a full-bore luxury brand like many of the others on this list, its Envision crossover competes in the compact luxury SUV segment due to its pricing, specs, and size. It was refreshed for 2024 with a new front-end design, and it had a strong first half of the year, but overall its sales ended up being down compared with the previous year.Read More9Audi Q5: 46,215 units soldThere's a new Audi Q5 (pictured) that arrived in the U.S. in 2025. While sales were down overall, likely due to the model changeover from the old one to the new one (Audi sold the two alongside each other for the 2025 model year), the Q5 is still in the hunt with its compact luxury crossover rivals. Read MoreAdvertisement - Continue Reading Below8Cadillac Escalade: 49,366 units soldAt this point, the name Escalade has nearly as much brand cachet as Cadillac does, so it's no surprise that this full-size luxury SUV is the marque's bestseller. This number does not include the new electric derivative, the Escalade IQ, which sold 8115 units.Read More7Lexus TX: 57,346 units soldThe TX serves as Lexus' mainstream three-row SUV option, fitting in between the two-row RX and the truck-based GX. Introduced for 2024, it's become a popular choice and offers several hybrid options including the TX500h F Sport Performance (pictured) and a plug-in hybrid TX550h+.Read MoreAdvertisement - Continue Reading Below6Mercedes-Benz GLE-Class: 71,326 units soldThough the GLE-class SUV couldn't quite match its rival from BMW, it was still the second bestselling vehicle in Mercedes' lineup, narrowly losing out to the smaller GLC. These numbers include the AMG performance versions, the GLE Coupe, and the plug-in hybrid GLE450e.Read More5Mercedes-Benz GLC-Class: 71,941 units soldThe GLC's lineup is broad, with a plug-in hybrid option, a slope-backed coupe variant, and two AMG performance models, the GLC43 and the GLC63. These all combined with the standard GLC300 SUV to make for a strong showing in in 2025, as it beat the previous year's sales by a significant margin.Read MoreAdvertisement - Continue Reading Below4BMW X5: 76,246 units soldSUVs are now BMW's bread and butter, and the mid-size X5 is a strong seller. Sales were up in 2025, and the current generation—which has been around since the 2019 model year—is probably nearing the end of its life cycle.Read More3BMW X3: 76,546 units soldThe X3 compact luxury SUV recently underwent a redesign for the 2025 model year. It sold well enough to become BMW's bestseller, narrowly beating the larger X5. It's also outsold its closest rival, the Mercedes GLC.Read MoreAdvertisement - Continue Reading Below2Lexus NX: 76,836 units soldThe NX isn't the smallest Lexus SUV—that would be the UX—but it competes in the subcompact luxury SUV segment along with models such as the Audi Q3 and BMW X1. It outsells all of those, however, and its sales were up in 2025 when compared with the previous year.Read More1Lexus RX: 113,256 units soldThe RX is arguably the luxury crossover that started it all, and it remains the most popular premium vehicle in the U.S. Although its sales were down compared with the previous year, it still retained its crown over its little sibling, the NX, by a wide margin.Read MoreJoey CapparellaDeputy Editor, Rankings ContentDespite being raised on a steady diet of base-model Hondas and Toyotas—or perhaps because of it—Joey Capparella cultivated an obsession for the automotive industry throughout his childhood in Nashville, Tennessee. He found a way to write about cars for the school newspaper during his college years at Rice University, which eventually led him to move to Ann Arbor, Michigan, for his first professional auto-writing gig at Automobile Magazine. He has been part of the Hearst Autos team since 2016 and now lives in New York City. 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